The New Internet Business Book | Business and Technology Guidebook | old used book

Conditions :old used book 

May have stain and brownish edges of the book 

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The New Internet Business Book

Authors: Jill H. Ellsworth & Matthew V. Ellsworth

Publisher: Wiley (John Wiley & Sons)

Language: English

Pages: ~499 (2nd edition)

ISBN: 9780471141600 / 0471141607 

The New Internet Business Book is a comprehensive guide designed to help readers understand how the Internet has transformed commerce and how businesses of all sizes can use it effectively. Written in the mid-1990s when the World Wide Web’s commercial potential was rapidly unfolding, this book combines practical insights with strategic perspectives on leveraging online technologies to create, grow, and manage a profitable business.

Ideal for business students, entrepreneurs, and professionals interested in the early frameworks of Internet commerce, e-business models, and online operational strategies. The book serves as both a foundational textbook and a reference manual for understanding how to navigate and capitalize on the digital marketplace.